This week I have researched Marketing strategies from a
variety of sources in order to give myself a better understanding of how to
approach promoting the product. I have written an overview of the documents
that need to be drafted up in the coming weeks. I have been looking at the
layout of the weekly staff bulletin, as we may want to put some information
about PURE in the future or advertise some workshops. I have been researching
the different UEA twitter feeds just in case it could be another free route to
promote PURE.
I have continued to research other University sites that use
PURE and drafted a list of Marketing documents we may need and prioritise them.
I have written a preliminary list of questions for other institutions to answer
which focus on how they implemented the system across their University. I asked
the Marketing and Communications administrator how long it takes to print
internally which will help me with the timescale for the Marketing plan for
PURE.
I have been finding out if I will be able to have access to
the Adobe Creative Suite in order to draft some poster and leaflet designs to
use as marketing materials as this would be a great chance to work on some
creative ideas as well as the project planning. I am really looking forward to
my break away to enjoy the University Easter holidays.
No comments:
Post a Comment