Lucy's Marketing Internship with UEA Writers' Service -- One Month In

After one month on the Graduate Internship programme, I have settled into the swing of things and begun to make real progress with the establishment of the University Writers Service.

After the initial introductions in Week One, I quickly got stuck in and started to develop a plan of action for the following few weeks. Before our launch, our team alongside Fountain Partnership had to develop an effective marketing strategy which showed both our professional and corporate side, whilst attracting students to apply for the training programme.

During weeks two and three, I was able to attend meetings with both the UEA marketing team and local designers, Creative Sponge, which allowed the team to oversee the development of the logo and branding from the beginning drafts to the final end product. In these meetings, we had to consider where the publicity would be most effective and my first-hand knowledge, as a former UEA student, meant that I could help identify the best places to distribute our posters, find suitable lectures for talks and bring attention to the scheme via social media websites.

Throughout the internship, I have dealt with several different external companies and departments within the university and it has been a great experience to talk to such a wide variety of people on a daily basis. I’ve also had the opportunity to craft presentation and seminar talks and experience the ins and outs of event management, from room bookings to tracking down elusive cables!

So far the internship has really helped to develop my confidence in the workplace and will hopefully continue to improve my communication and marketing skills. I’m really looking forward to discovering what the next few weeks will bring.