Tuesday, 29 May 2012

Sarah's Marketing Internship with the UEA Graduate Internship Programme -- Week 8

Week 8: 14/5/12 - 18/5/12

I started this week by designing a poster to be displayed in the School of Computing Sciences, listing the technology opportunities that 2012 graduates are eligible to apply for. It was interesting to think about how best to promote web development opportunities, which is something I know little about, to technology graduates.This internship is certainly giving me scope to apply my writing and marketing skills to situations outside my degree area.

This week also saw the publication of the article I wrote about the Graduate Internship Programme for Leap Magazine. It's been really rewarding to have seen the whole process through, from initial idea, through various drafts, and into publication. It's also given me an insight into the way large organisations work, and the procedures and permissions that surround any potential press. You can view the final article here: http://issuu.com/leapmagazine/docs/leap-magazine-may/8?mode=window

Work on the new posters has been continuing this week. We've finalised the A3 version, having settled on a photograph and slogan we're happy with. We're in the final stages of work on the A4 poster, after having identified another potential photograph. We're also just about ready with the updated leaflet. Things are finally coming together, and attention is now turning to the production of a small folded card to be distributed at graduation events.

Next week I'll be into the last third of my internship, so I'm beginning to think about what else I can do to promote and further increase graduate awareness and engagement with the programme.


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