October set the launch date for the University Writers Service project that we have been developing alongside Fountain Partnership. In the weeks following up to the initial workshop, the focus was entirely on promotion from social media through to stalls in the Hive. Once we’d received our leaflets and posters, I set about pasting the message around the university and targeting students from all departments in their seminars and lectures.
We went from 2 places to 150 in one weekend and had to extend the number of seats to account for the extra interest. For the workshop, my responsibility was to provide packs for each student who attended which included putting together feedback forms and helping to edit our guide to SEO basics and resources. I was also responsible for media coverage, this meant updating social media, taking photographs of the event and arranging a student camera crew to film the event for those unable to make it. We received a lot of positive feedback after the event and ended up being featured in the EDP business section.
http://www.edp24.co.uk/business/fountain_returns_to_uea_to_help_students_1_2864357
The next few weeks will see my role change from marketer to mentor, my role will be to support our seven freelance writers and provide them with guidance so they can develop their copywriting skills and write to their highest standard for our partner, Fountain. I’m really looking forward to meeting the students and seeing their copywriting skills develop over the coming term.
